I am a behavioural and data scientist with a passion for applying evidence-based, science-backed approaches to drive meaningful behaviour change in high-impact fields such as healthcare, finance, and government.

Over the past decade, I have led end-to-end research projects in psychology and neuroscience, guiding ideas from initial curiosity to actionable insight. My work begins with identifying gaps in the literature and defining clear, testable questions, then designing experiments and behavioural studies that generate robust evidence. I have collected and analyzed complex multimodal datasets, applied advanced statistical and computational methods, and translated findings into compelling data stories for both scientific and non-technical audiences. Across projects, my focus remains the same: to combine methodological rigour with practical relevance, ensuring that research can lead to real-world strategy and impact.